Word: everydayness
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...exalting the density and plurality of "everyday" architecture above the singleness of the Modernist ideal, Venturi's ideas joined up with the Pop movement, which by 1966 had already peaked in America. Venturi was roundly damned for this by Modernist critics, as Pop painting had been damned by formalist critics seeking to preserve the "purity" of canonical, Greenberg-style color abstraction. But young architects and architecture students thought otherwise; by the early 1970s Venturi, who had built very few buildings, had attracted a considerable following as a theorist and critic...
Venturi saw the everyday commercial vernacular-McDonald's, Ramada Inn, Burger King, Tastee-Freez, Fatburger. Kentucky Fried-as a source, just as the International Style had used the "styleless" metaphor of machinery, biplanes and ocean liners as its source...
Moment by Moment is an awful movie, but it may some day occupy a hallowed place in the pantheon of high camp. This isn't your everyday Hollywood boo-boo; the film is downright perverse. For a couple of hours, two of the screen's best actors, John Travolta and Lily Tomlin, walk around overdecorated rooms and whisper sweet nothings to each other. They have sex in a Jacuzzi full of bubble bath. They build sand castles on a Malibu beach. They fondle cute dogs. They say things like: "I don't even know what the word...
...There was no one with a camera handy when the boys (and girls) stole apples from a neighbor's orchard and said their grace before meals, or when my own doctor examined my doll for symptoms of asthma. Norman Rockwell's work has preserved those scenes from everyday life, and 300 years from now our descendants will know that apple trees grew in our neighbors' gardens, our elderly lived with their children more often than not, and health care was delivered by kindly compassionate doctors who came to our homes...
Every human ritual, after all, owns the ulterior intent of pressing people out of habituated everyday behavior. Just as a parade or fiesta is intended to tug people en masse onto the streets to see and celebrate who they are, so the rites of the winter holidays are aimed at prying people out of their diurnal' ruts into unaccustomed minglings, new communions, fresh gestures. The purpose of it all, undeclared and unsentimental, is to arouse a general reaffirmation of the commonality of life as the year's shortest day comes and goes. While emotionally fragile individuals may suffer...