Word: eversharp
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Morgan's break with his sponsors (Eversharp Schick Injector Razors) was no great surprise-except to his circle of adoring fans. Since Henry returned to the air from summer vacation, his Hooperating has dipped to a sickly 7.8, and his scripts have lacked their oldtime bounce. Worse still, the sponsor has complained of not selling as many razor blades...
...some, the cream on the boom was curdling. Eversharp Inc., which turned in a dazzling $1,074,274 last year in its second quarter, was down to $550,575. The rubber industry also had begun to feel the pinch of overproduction (TIME, June 23). Example: General Tire & Rubber Co.'s six months' earnings of $2,650,912 were down from last year...
...Eversharp had passed Parker Pen Co. and Sheaffer, and had an ace up its sleeve to grab off the brand new ballpen market. The ace: the North and Central American rights to the Biro patents, for which it had laid out $500,000 (TIME...
High Profits. When other new pen-makers, notably Reynolds, threatened to tap the market first, Eversharp tried to stop them with a flurry of patent suits. The pens came out anyway, and sold like the hottest of cakes. When Eversharp finally brought out its own pen, it was delighted to find that the market was still going strong. Now it is turning out 30,000 pens a day, is sold out for months. This year, Eversharp expects to gross $50,000,000 on pens & pencils (2½ times as much as all pen & pencilmakers sold in 1939), net about...
Eagle Pencil Co. has just put on sale its "Orbic" for $10, has already sold out all it can produce until well into 1947. Sheaffer is expected to bring out its ball pen shortly. Nobody knows how big the ballpen "market really is. But Eversharp hopes to keep getting the lion's share with its high price policy. Its next model: a $100 pen, plus...