Word: eshaya
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...East Coast stores didn't believe in tees at first," says John Eshaya, who founded and designs for Jet. "But now they're eating them up." Bloomingdale's, for one, has set up "T-Zones" in its 25 stores nationwide. Newer styles are featuring prints, rhinestones and appliques, while some high-end designers, such as Stella McCartney for Chloe and Helmut Lang, have been showing, and selling, tees that can cost as much as $300. The big question is, How you gonna keep T shirts down at the Gap, now that they've seen Barneys...