Word: englishing
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...event at the Hopkins-Nanjing Center, an educational joint venture of the university with Johns Hopkins, the local papers put Hengli on the front page - the Modern Express even switching into English with a headline reading "Welcome". Why is Kissinger not simply welcome in China, but treated like a celebrity? Kissinger is naturally credited for contributions toward renewing US-China ties, and his personal relationships with Mao and Zhou mark him with greatness by association. Add to this the Chinese worship of academic achievement. The year I studied at the Hopkins-Nanjing Center, I was shocked by reaction...
...soccer, and the worldwide attention, as well as jersey and ticket sales, would make an immediate impact on the Galaxy and the MLS' bottom-line. But currently, the trend is in the other direction: Even the best American players in the MLS eventually transfer to European leagues, particularly the English Premiership, along with most of the world's top soccer talent. It seemed unlikely that an established European star like Beckham would move to the U.S., but -whattheheck - they approached him. In their favor, they had the fact that Beckham's career was flagging: He was having difficulty cracking...
...English icon, the Galaxy's offer seemed smarter way to end a storied career than riding the pine for Real or transferring to a lesser English or European team. With Beckham in their midfield, Galaxy execs dream of creating a "global brand," where they play games against the world's top teams, and attract better players and more fans. His July 21 debut is against London powerhouse Chelsea, although it's an exhibition match of the sort that European clubs rarely take seriously...
...penalty box, only to see the chances he'd created muffed or sent to the 16th row. It wasn't a particularly pretty or productive brand of soccer. So what will happen when Beckham starts kicking the ball to open players and they start missing them? The English press will be ruthless, of course, but Lalas is confident. "He's going to be great and he's going to do things that many of our players can't do," says Lalas, "but I think the world is going to be surprised at the level of play here...
...Beckham, which is important for the league. Although there is a notion that American soccer fans are unsophisticated, MLS Commissioner Garber believes that the level of interest and soccer smarts is very high, and they expect the best when they watch a match. American soccer fans tend to watch English or European leagues on satellite or cable television, but with the signing of Beckham and other players (the Chicago Fire signed popular Mexican forward Cuauhtemoc Blanco this year under the Beckham rule), the MLS hopes increasing revenue will allow the league to become competitive with every league in the world...