Word: encycpedia
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...space race, like heart transplants and war, is good for the encyclopedia business, and these people were in the encyclopedia business. A big selling point of the Collier's Encycpedia these folks sold is that the 24 volume set includes complete schematic diagrams of the moon flight (not to mention Czechoslovakian street fighting photos). So the Colliermen liked the moonshot, the way businessmen were once rumored to like the War, and the Colliermen went out to sell that day with especial eagerness...
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