Word: emeril
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Dates: during 2000-2000
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Ober wanted to move the channel away from the "dump and stir" studio-chef programs. The Food Network has plenty of those, including such personality-rich star chefs as Emeril Lagasse and Bobby Flay. And though Finch didn't know food, she did know how to make great television. So she took Ming Tsai, already a star of his own studio cooking show, and created Ming's Quest, sending the handsome, athletic Tsai on rollicking adventures--a sort of extreme-cooking show. On a journey to the Everglades, he fried a gator on a set rigged together in the swamp...
...best pickles, the best places to take the kids. Does she miss "hard news"? "People who in all those years were never knocked out by what I did now come up to me at cocktail parties," Finch says, laughing. "They want to know, 'Can I get a ticket to Emeril? What is Bobby Flay like?'" Not bad for a nonfoodie who says her favorite foods are still broccoli and macaroni and cheese...
...jump on a table, point his palms toward the sky and yell, "Raise the roof, yo!" to the audience. Morimoto walked away disgusted. "He stood upon the cutting board. Cutting boards and knives are sacred to us," Morimoto said. Imagine what the Japanese would make of screaming Cajun chef Emeril Lagasse...
Well, bad news, Em. Despite the old Bugs Bunny cartoon (in which a futuristic headline proclaims SMELL-O-VISION REPLACES TELEVISION!), scented TV is still unlikely to be in our parlors 20 years from now. (Emeril, alas, very likely will.) The reason is less technical than economic. Smell can theoretically be digitized, and there are researchers working to do exactly that. But Smell-o-Vision was tried years ago--with varying degrees of technical sophistication--in movie theaters. Now it's gone. Shockingly, audiences have failed to protest...
...buck up, Emeril. We may never get Smell-o-Vision to the viewers. Sell-o-Vision, though, is coming with a vengeance...