Word: eleven
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...featuring dishes you're more likely to see in a college cafeteria than a corner store: chicken fillet with onion and black-pepper sauce, Japanese udon noodles with curry, penne Bolognese. "We've been a snack destination," says Tim Chalk, commercial director of Dairy Farm, which holds the 7-Eleven area franchise for Hong Kong, Macau, Singapore and Guangdong. "We want to be a food destination." (See 10 things to do in Hong Kong...
...Convenience stores have long been in the business of selling smokes, cold drinks and candy bars, but as consumers spend more and more on meals away from the home, ramping up food services is now seen as key to the industry's future. In Thailand, 7-Eleven sells burgers. In Japan, they fry their own chicken. In the U.S., a quarter of the chain's stores have rolled out oven-cooked pizzas. 7-Eleven's rival in Hong Kong, Circle K, serves toast and pasta dishes. "Convenience stores as an industry are heavily reliant on product categories such as cigarettes...
...convenience store already occupies a special place in the heart of Hong Kong. Although most of the stores are no bigger than a New York studio apartment, they're as ubiquitous as Starbucks in Seattle: there are nearly 1,000 7-Elevens in this city of 7 million - almost as many as in the whole state of California. (Circle K has a third of that number.) An estimated 85% of Hongkongers visit a 7-Eleven every month, according to the company, where they can do everything from withdraw money and replenish their subway passes to pay their electricity bill...
...years, 7-Eleven Hong Kong has shown deference to Hong Kong's love of food by offering ready-to-eat local fare like pork buns, shao mai and fish balls. (The more familiar roller-grill hot dogs and Slurpees are also available at some of the stores.) In fact, Casey Lum, who researches extensively on Hong Kong food culture and is the director of graduate studies in communication at William Paterson University, says part of the company's success in Hong Kong is due to the fact that it has become a "glocal" chain - a global brand adapted to local...
...States. People expect an authentic American flavor," he says. While U.S. brands are well-trusted in a city with widespread concerns about hygiene and food safety, Shaun Rein, managing director of the China Market Research Group, isn't convinced this will translate into a successful restaurant business. "7-Eleven is going to have a hard time," Rein says...