Word: elbertus
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...limp leather volume from Elbert Hubbard's Roycroft Shops in East Aurora, N. Y., which also flooded the land with such objets d'art as hammered copper book ends, goatskin table covers, leather pillows, mattresses, mission furniture, ferneries. As inventor of signed ads for Big Business, Fra Elbertus reached most millions of all. Sometimes he was called a combination of a dozen geniuses including Benjamin Franklin, Victor Hugo, Emerson and William Morris; other times, a combination of P. T. Barnum, Robert G. Ingersoll, Henry Ward Beecher...