Word: egbert
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Automakers call their lowest-priced, highest-selling models "bread-and-butter lines." For South Bend's Studebaker Corp., which introduced its bread-and-butter '64 models last week, the term has a hungry meaning. Despite the uphill drive of athletic President Sherwood Egbert, 43, Studebaker's share of the auto market slipped from a precarious 1.12% last year to a disastrous 0.9% in the first eight months of this year. While every other automaker was rolling to fat and happy records, Studebaker's sales through August dropped to fewer than 44,000 cars, and the company...
...Luck. To profit, the company needs to achieve at least 115,000 sales, or well over 1.5% of the expected '64 market. The Studebakers that Egbert showed off at Utah's Bonneville Salt Flats last week are handsomely restyled-the first major redesigning that he has been able to carry out since 1961, when he left the presidency of an outboard motor company and accepted the challenge to revive Studebaker. Six inches longer and somewhat sleeker, the cars have abandoned the boxy look of the earlier Lark line. Even the Lark name is being downplayed in favor...
...Egbert also has to live down some mishaps from the '63 model year. Foremost among them was the longnose, short-tail Avanti sports car, which Egbert intended as his answer to the Thunderbird. An incredible series of production snafus involving its Fiberglas body delayed the Avanti's debut by six months; Egbert had confidently predicted 10,000 sales of the '63 Avantis-at about $5,000 each-but only 1,743 have moved. Similarly hurt was the sales potential of another Egbert innovation, the Wagonaire station wagon with a sliding roof; at the last minute, Studebaker discovered...
Good Start. Partly to avoid '64 production bugs, and partly because the '63 sales were slow anyhow, Egbert halted Studebaker's production lines for retooling in June-one month earlier than usual. Says Egbert: "A year ago at this time we had zero cars, but so far this model year we've shipped 7,200 to our dealers." Egbert, who is an enthusiastic amateur flyer, is also winging around the U.S. to pep up Studebaker dealers and keep more of them from switching to competitors. With only 2,000 dealers-v. General Motors...
...police constable of Brixton, England." On the other hand, Burke's-which sends the Queen a free copy of the $32.34 book specially bound in her favorite blue goatskin-devotes 45 pages of minute type to the royal family's doings since the days of its ancestor Egbert, King of Wessex (d. 839), who was one of England's first kings and grandfather of Alfred the Great...