Word: egbert
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Sherwood Harry Egbert, president of Studebaker-Packard, barreled down the test track at the company's South Bend plant one day last week in a sleek sports coupe, the likes of which no U.S. motorist has ever seen. Still shrouded in deep corporate secrecy, the new car was nonetheless already the talk of Detroit. Christened Avanti (Italian for "Forward"), it is finless, aerodynamically clean, and fast; it may well prove the most talked-of car turned out by any U.S. automaker since Ford Motor Co. introduced its first Thunderbird...
...some styling ideas from Germany's Mercedes-Benz, which S.P. markets in the U.S. Despite a six-week strike earlier this year, Studebaker has boosted its market share from 1.3% to 1.9% in early March. To demonstrate his confidence that S.P. is here to stay, new President Sherwood Egbert last week announced the purchase of a new company, Paxton Products. It manufactures superchargers...
...flying wedge of policemen forced an opening for the Mercedes, and in the melee a picket took a poke at a patrolman and was arrested. Another picket, Gloyd Richards, 40, swore out a complaint charging that athletic, 6-ft. 4-in. Egbert had dramatically offered to take on pickets "one at a time." Egbert was taken to a police station on a disorderly conduct charge and freed on $50 bail. Later he went on television, said that Striker Richards had "made a whale out of a min now." Egbert was soon receiving telegrams praising him for what he was accused...
Last November both sides quickly agreed on wages (a 2½% annual raise for three years), but stalled on the issue of "toilet time." S.P. previously had granted 39 minutes of daily relief and washup time; the U.A.W. wanted 83 minutes. Not only did President Egbert refuse, but he also argued for a cut to 25 minutes to help the company compete against General Motors, Ford and Chrysler, which at present provide 24 minutes of relief time...
Since the union hit the bricks, U.A.W. and S.P. negotiators have both stood their ground. All this was no Lark to South Bend, whose economy spins around Studebaker-Packard. Also somber were the parting words of Sherwood Egbert as he left for a brief business trip to Europe: "Don't forget, the labor problem is not our only problem...