Word: effeteness
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...American website last year. Says Sam Taylor, vice president of Lands' End international operations: "There's a feeling we want to come through in the copywriting when it's translated." For a women's gingham-check swimsuit, marketed to French customers, Berlitz modified the catalog copy to read, "L'effet B.B. assure!" (the B.B. look guaranteed!), a reference to Brigitte Bardot, who made gingham fashionable...
...spirit, nuance, mannerism, inflection and any other ephemeral component of credibility that might explain the graying CBS anchorman's enormous popularity. A faction in the state television monopoly wanted to replace the reigning crew of bland newsreaders with a single, reassuringly credible, American-style anchorman-en effet, a French Walter Cronkite. In 1974 French President Valéry Giscard d'Estaing made that scheme possible by splitting the monopoly into three parts. Officials of Télévision Française I, one of the new state-owned but competing channels, were given only two months...
...medium pervades even prints of an ordinary city street. The force of black line and the amount of detail packed into small rectangle zaps the prints with intensity. Contemporary colorists like Morris Louis could not exist in this world of black and brown. In an extreme example, "Effet de Nuit," cross-hatched lines form a network of fog and on a spot of page glows on he horizon. Maniacal rendering of cracks in a stone wall with pinpoint line adds to the peculiarity of the medium...
...effet, partout dans ce recueil on voit l'effort des etudiants s'allier au passe: invocation de dates revolutionaires citations de St. Just, Babeuf, Bakounine, appel a un role historique ("Deculottez vos phrases pour etre a la hauteur des sans culottes.") Vue apres l'echec humiliante des elections, cette solidarite avec l'histoire est ironique et inquietante...
...like autobiographies (Some Do Not, No More Parades, A Man Could Stand Up, The Last Post). Now he has written an autobiography that reads like a novel. In It Was the Nightingale he has "employed every wile known to me as novelist-the time-shift, the progression d'effet, the adaptation of rhythms to the pace of the action." Author Ford's well-known three-dotty style is not likely to attract many new 'readers at this late date. But his faithful followers will find the entertainment they expect, though they may be hard put to extract...