Word: effects
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FIRST, ACCEPT THAT THERE'S NO GOING BACK. Manny Amadi, CEO of Cause & Effect Marketing in London, says companies can no longer expect to escape scrutiny from activists. Remembering the worldwide damage to its reputation that Shell suffered because of its troubles a few years ago in the Niger delta, of all unlikely places, he says, "Nobody can hide." But Kathy Bloomgarden, CEO of New York City-based public relations consultancy Ruder-Finn, says few companies have yet acknowledged this "profound change in our society...
...aren't being fairly distributed, companies that appear sympathetic may gain a competitive edge. European and Japanese companies report that young graduates ask tough questions about a potential employer's social practices. And European firms, with their more developed commitment to social responsibility, Edelman argues, are developing a "halo effect" among consumers worldwide. For American firms competing globally, that's a reason to know what NGO stands...
...despite the fear, the end is not, in fact, nigh. After an orgy of excesses in the credit and housing markets, a measure of sobriety and restraint may have a useful cleansing effect. That said, tremendous risks remain - not least a mounting threat of a U.S. recession. Surveying this treacherous landscape, Paul Donovan, a global economist at UBS, predicts: "It's going to be very unpleasant but it's not a disaster...
...pretty good finish, all things considered,” captain skipper Kyle Kovacs said. Though the Inter-Collegiate Sailing Association’s Shields Trophy is set to take place this weekend in Fort Worth, Tex., this past weekend’s races mark the effective end to the Crimson’s fall sailing schedule. “Overall, it was a good end to the season,” junior Lauren Brants said, “but we have to work on some things over the winter and early in the spring season.” ATLANTIC COAST...
...with more than 20 avid participants. Tiao said that she was inspired to organize the marathon reading by her desire to read the epic aloud with others and the “curiosity to know what Satan sounds like at three in the morning.” For added effect, the room was decorated with exotic plants and jewelry to create a environment modeled after the Garden of Eden. The presence of apples and a bird of paradise also served to contribute to the surroundings. The event opened with an introductory speech to Paradise Lost by Barbara K. Lewalski...