Word: effectiveness
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Dates: during 1940-1949
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...Look at the Balance Sheet. Here are typical items in the balance sheet of actual results as they stood in the late Summer of 1939, when conditions reflected the effect of New Deal policies instead of the war-induced upswing...
Besides being good publicity, Tommy Dorsey's article on jitterbugs in this week's "Look" had some very good ideas. Designed to refute Artie Shaw's blasts in the Saturday Evening Post (interesting to note what magazines the offense and defense find refuge in), Dorsey said in effect that Jitterbugs had just as much right to their style of dancing as did the swing musicians to their style of playing; and that anyway, there was nothing wrong with most Jitterbugs; that while rather stupid extremists could be found now and then, extremism of an asinine variety is not peculiar...
This "mood effect" of music is a subject which, has always interested musicians and has recently been investigated quite extensively by psychiatrists always it is the mood. Though many experiments under adverse conditions have indicated that music does have specific suggestive effects, musicians are inclined to doubt that there is any effect at all. In fact, many of our most important contemporary musicians deny the power of music to suggest even the most general feelings and motions. Stravinsky, for example, goes so far as to say that music is and always has been an essentially non-expressive...
...would you then have put into effect Hitler's policy towards the Jews...
...takes fully five minutes of the first scene to forget the conscious striving for verbal effect and throughout the evening there are constant reminders that this is Hemingway speaking, he of the fresh, young, modern, American prose style. His dialogue is excellent in many sections of the play. But it frequently becomes obtrusive, thereby ending its usefulness and going so far as to detract from the play itself. Here is a case where conscious striving for effect has killed the effect itself...