Word: effectiveness
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Dates: during 1940-1949
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...Tried to Promote Social Liberalism with Economic Reaction. It has sought to advance its social liberalism through economic policies which, historically and in their current effect on American enterprise, are profoundly reactionary. In defining certain central policies of the New Deal as reactionary, this Committee is neither juggling words nor attempting to coin an artificial campaign slogan. The record speaks for itself...
Superman comes on the air with a shrill, shrieking sound effect (combination of a high wind and a bomb whine, recorded in the Spanish war). Voices hail him with: "Up in the sky-look! It's a bird. . . . It's a plane. . . . It's SUPERMAN!" Superman or no superman, he has to watch his step on the radio. Mothers' clubs have their eyes on him, the Child Study Association of America feels that his occasional rocket & space ship jaunts are a bit too improbable. By radio's own war rules, he must remain neutral...
Radio's Superman is six-foot-two, 184-lb. Clayton Collyer, brother of Cinemactress June Collyer. The episodes are produced in Manhattan by Superman, Inc., recordings expressed to stations using them. Superman has a sound effect about every four lines. For many of his righteous crushers, jumping on various sized berry baskets suffices. For the disintegration of a steel ball bearing in an episode recorded last week, the sound men finally got the oomph they wanted by tossing a dinner plate in the air, busting it with a hammer on the way down...
...technique has added one new effect to Pinocchio that Snow White did not have-terror. The peeping eyes in the night scenes in Snow White were scary, the beautifully drawn buzzards (of which Manhattan's Metropolitan Museum of Art now owns one sketch) were ghoulish. But in Pinocchio the plunging, charging whale, Monstro, is terrifying...
Month ago the threat was stayed. Into effect went the Anthracite Emergency Program of Pennsylvania's red-haired Governor Arthur H. James. Its terms: 1) each producer to be allotted a percentage of total production based on his average output for the last few years; 2) a James-appointed committee of three producers, three miners, three State officials to supervise the plan; 3) a board of 14 producers' representatives to recommend weekly production quotas for the industry; 4) the agreement to be voluntary for all signers...