Word: earnhardt
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Dates: during 1990-1999
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...tackle him, deliberately closing off the passing lane, so to speak. But near the end of the race, Gordon sensed his moment and pulled a spectacular stunt, diving down off a banked turn to the apron of the track to limbo around two other cars. He won with Dale Earnhardt as close to his bumper as a license plate. Gordon says he drives without fear and that there is a point in every race when "desire overrides everything, and if you really want it badly, special things happen...
...there is a traditionalist left in racing, it has to be Earnhardt, whose nickname is the Intimidator. I tell him Martin's pre-race meal is tuna with brown mustard on wheat bread. If Earnhardt says he eats the same thing, I'm going to cover golf. "My pre-race meal is steak and potatoes," Earnhardt says. "And when Mark's f______ tuna runs out on him at 400 miles, my steak will just be kicking...
Fifty laps into the race, Gordon wrecks his car and finishes 38th. It's his fourth washout in a month, and he begins to wonder, for the first time in his career, if the magic is gone. Earnhardt, running on steak and potatoes, wins the race with Martin on his tail, a nickel short with that lousy can of tuna he had for lunch...
...sitting in front of the Sony Trinitron every Sunday in a neon Earnhardt or Gordon T shirt and a NAPA auto-parts hat. But I now check to see who wins each week, and on the highway, I find myself looking for my openings, waiting for just the right moment to jam it in there. Maybe that's how it begins, and before long you're going around repeating the line Bill France says he stole from Hemingway: "There are only three sports. Bullfighting, mountain climbing and car racing. All the rest are just games...
...Auto Racing, crawled from the beaches of Daytona, Fla., and dirt tracks of the Southeast, it has evolved into a national draw and a coveted marketing vehicle. It has even ventured into that signature business of brand overextension, NASCAR theme restaurants. For drivers such as Rusty Wallace, Dale Earnhardt and Bill Elliott, the opportunities have never been better. "We're getting more requests for NASCAR than we are for baseball, hockey or football," says Bob Williams, president of Burns Sports, a Chicago-based firm that links athletes with advertisers...