Word: dynamite
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Dates: during 1990-1999
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...different systems partner. The chassis is shuffled off to a subfactory run by the German firm of Krupp Hoesch Automotive, where the power module is installed. Bosch plunks down the front end, which includes the cooler, headlights and crash box. German plastics, chemical and industrial-ceramics company Dynamit Nobel snaps on plastic body panels and the whole vehicle is done in four hours--down from the 20 or so it takes a traditional car manufacturer. "It's an admirable experiment," says Volvo's Franzen. "They've gone and outsourced the assembly line itself. The entire industry is looking...
...result, competition among suppliers is kicking into overdrive. In Europe, the myriad small companies that have traditionally fed the industry are clumping together in consortiums or getting bought by bigger companies. Dynamit Nobel is part of Germany's Metallgesellschaft. Budd Automotive, which introduced the all-steel body in 1914, is now part of Thyssen Budd Automotive, which will soon be folded into emerging industrial conglomerate Thyssen Krupp AG. Carmakers themselves are also creating new players. Both Ford and GM have turned their component divisions into distinct profit centers with fancy names like Visteon and Delphi, and Renault and Fiat recently...
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