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...excess-profits tax. Such rubber-industry giants as Goodrich and U.S. Rubber both announced higher profits than in 1953. Standard Oil Co. (N.J.) brought in earnings of $146 million, up $8,000,000 from last year; Westinghouse zoomed from $16.8 million to $26.3 million, Du...
Many a corporation has grown so big that unless a broad effort is made to "humanize" it through the officers, the public will see it as only an impersonal conglomeration of plants. Giant Du Pont is one of those that has realized the need for a more personal approach, has made President Crawford Greenewalt its public face and spokesman. On the other hand, there are many corporate executives who still feel that when they have issued a handout to the press, they have done their duty. They make no attempt to make themselves available in press conferences, thus are often...
Three networks-NBC, ABC and Du Mont-telecast the opening two days in full. CBS, with the most daytime-sponsor bookings at stake, took the stand that televiewers ought to have a choice of entertainment ("Not everybody wants to get in on the McCarthy fight"), and confined itself to Morning Show and late-at-night filmed highlights. After a look at the ratings, NBC this week announced that it would substitute filmed summaries for the real thing. The first two days, reported the network, had cost it more than $125,000 in canceled commercial programs. ABC, with some 50 stations...
...young girls, exquisitely suggestible, divide as the pair has divided, some du cote de Mlle. Julie, the others devoted to Mlle. Cara-all innocently, giddily suspended in the nameless tension of the emotional contest. As it fills every room and scene with the breath of girls in the bud, with an air of girlish whispers, forbidden perfume and muffled laughter. Pit of Loneliness falls nothing short of magic...
...du Pont de Nemours, a consistent stock-market leader, reported that its first-quarter sales of $403 million were down 8% from last year. Nevertheless, said President Crawford Greenewalt, profits were expected to be "well above net earnings realized in the first and last quarter...