Word: du
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...Glass-Blowers, Du Maurier...
Secretive as Russians. Both Du Pont and Arnav are as secretive as Russians about their processes, but both achieved breakthroughs by finding a method of putting thousands of microscopic holes into synthetics to enable them to "breathe." Both firms shy away from calling the synthetics plastics; Du Pont is calling its product a "poromeric material" (meaning full of microscopic holes) until it can decide on a trademark name. The shoe material is made in two or three layers: outside is a polyvinyl chloride film that can be treated to look like any leather, from cordovan to suede; next is either...
...shoes are said to be waterproof and scuff-resistant and are supposed to keep a permanent shine. Both Du Pont's and Arnav's new material has the advantage of coming in uniform, easy-to-handle rolls instead of in awkward pieces shaped like a cow. Though the new material is thus much cheaper to produce than leather, Du Pont has no intention of damaging its discovery's reputation by putting it into cheap shoes, will sell the material for a considerably higher price than the 40? to 80? per sq. ft. for leather. Though Arnav could...
...Married. Du Pont salesmen have taken samples of their material to more than 100 shoe manufacturing plants, have found shoemakers so interested in the new material, says a Du Pont executive, that "it almost scares us.'' "We're not married to leather," says President Samuel Slosberg of Boston's Green Shoe Manufacturing Co. "If the consumer goes for this new stuff, so will...
...leather industry that supplies the shoemen cannot afford to be unconcerned; 15 years ago they lost practically all of their leather sole business to synthetic Neolite. "If Du Pont succeeds in getting a few high-priced distributors to market synthetic shoes," says Boston Tanner Emery Huvos, "then we're licked. The prestige will get them the volume market, and that's what they're looking for." To try to prevent that, Leather Industries of America has doubled this year's advertising budget to $2,000,000 to tout the virtue of good old-fashioned leather...