Word: driver
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...there's one thing health experts know, it's that you don't influence behavior by telling people what to do. You do it by exposing them to enough cases of people behaving well that it creates a new norm. What made the designated-driver concept catch on in the 1980s was partly that Harvard and the ad agencies it worked with persuaded TV networks to slip the idea into their shows. There's a reason a designated-driver poster appeared in the bar on Cheers, and it's not because it made the jokes funnier...
...Harvard School of Public Health (HSPH)--the folks behind the designated-driver campaign--are pushing to get the smokes off the screen. "Some movies show kids up to 14 incidents of smoking per hour," says Barry Bloom, HSPH's dean. "We're in the business of preventing disease, and cigarettes are the No. 1 preventable cause...
...past several years, the only way for equipment makers to increase revenue is to grab market share from rivals. While still small, Nike Golf is one of the fastest growing brands in the sport, with an estimated $600 million in sales. With the introduction of its revolutionary square-headed driver, Sumo2, Nike grabbed 17.5% of the market for drivers in February...
...lows of a '40s-era boy intent on receiving an "official Red Ryder carbine-action, 200-shot, range-model air rifle." Clark, whose cult classic is now shown annually around the clock on TBS, was 67, and was killed, along with his son Ariel, 22, when a drunken driver struck his car head on on a Los Angeles highway...
...Rich (Eddie Izzard) in THE RICHES, FX, MONDAYS, 10 P.M. E.T. "A great lawyer makes you believe the lie." Doug knows whereof he speaks because he's not actually a lawyer. And he is not actually Doug Rich. He is con man Wayne Malloy, who with wife Dahlia (Minnie Driver) and kids have taken over the swellegant life of a man who died en route to his new suburban home. As Wayne tries to scam his way through corporate law, Dahlia adjusts to straight suburban life and the kids try to fit in at private school, the series shows that...