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...body mass index; for that, go to time.com/obesity) The second is the Summit on Obesity gathering later this week in Williamsburg, Va. Supported by funding from The Robert Wood Johnson Foundation, we've invited more than 400 doctors, nutritionists, corporate leaders, school administrators, health activists, food manufacturers, soft-drink makers, advertisers and government officials--led by Secretary of Health and Human Services Tommy Thompson--to spend three days trying to thrash out an antiobesity action plan...
...checklist of the bits of Provencal color to be sprinkled around the story. Old men playing boules in the village square. Check. Fragrant disks of goat cheese wrapped in chestnut leaves. Check. Funny Englishman mangling the French tongue. Check. You have to admire his tireless attention to food and drink, to cassoulets "humming with the promise of cholesterol." After all, this is the man who spent a good part of Encore Provence searching for the perfect corkscrew. But while he's caressing every grape and truffle, his half-baked caper plot runs on autopilot. Uncork his new book...
Nothing infuriates the obesity warriors more than dietary conditions in public schools. "We as a society have really abdicated responsibility for teaching kids how to eat right and how to have an active lifestyle," charges Ludwig, who wants to eliminate "junk food, fast food and soft drinks" from schools. "Students are a captive audience," he says. "Promoting their physical well-being should be part of the school's educational mission." The first step is getting rid of soft drinks, which "are basically candy," says Nestle. "Get 'em out of the schools." Tackling soft drinks alone could make a remarkable difference...
Increasingly, school officials across the country are coming around to this point of view. Los Angeles, Philadelphia, San Francisco, Chicago, New York City and numerous smaller districts have taken steps to ban the sale of soft drinks during the school day (although New York has made the dubious decision to replace soda with sugary Snapple beverages). California and Texas have issued statewide bans on soft-drink sales in elementary and middle schools...
...junk foods or soda? A big tax, like that on cigarettes, would not be palatable, but Brownell believes a small tax could go a long way toward funding anti-obesity campaigns on TV and in schools. Some 18 states, he notes, already place tiny taxes on soft drinks or junk food. Arkansas raises about $40 million a year from a soft-drink tax of about 2¢ a can. Nationally, he says, "we could raise $1.5 billion from a penny-a-can tax on soft drinks. With $1.5 billion, we could create a 'nutrition Superfund' to clean up the toxic environment...