Word: dreadlocks
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Dates: during 1990-1999
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...edge, but in truth the crowd is heavy with folks wearing boat shoes and J. Crew shirts. The overflow throngs at the Austin expo are emphatically not wearing sarongs, and they don't have full-body tattoos or multiple piercings. There is barely a dreadlock to be seen; the average age of the expo attendee is 38, and the average wallet is fat. After all, this is the same bunch that has caused sales of natural products to rocket from $4.2 billion in 1990 to $14 billion in 1996, and sales of organic foods to rise from $1 billion...
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