Word: doubledealing
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For reasons of both profit and prestige, U.S. companies find Western Europe increasingly attractive as a place to do business. Since 1958 their investment in European ventures has more than doubled, from $4.6 billion to an estimated $9.6 billion last year-and it is still rising fast. Obviously, the ocean...
Especially heartening to the beleaguered Vietnamese leaders is the impending increase of U.S. Special Forces men, whose numbers will be doubled to 1,400. Gung-ho
Of all the shifts in spending, none has been more dramatic than the increase for leisure. Of personal loans in New York City banks this summer, 21% are being taken out for travel; on the West Coast, tourists to the Orient have doubled in two years. Across the U.S. the...
Four years ago, the American Den tal Association gave its seal of "recognition" to Procter & Gamble's fluoridated Crest toothpaste, and the $320 million dentifrice industry has not been the same since. Crest doubled its sales within a year, then passed Colgate Dental Cream, the longtime leader, to win...
No Slowdown. The Arab boycott is a nuisance to Israel, if only because it deprives Israel of the Arab market, a $50 million export area that would normally be its most obvious customer. Israel's other major irritant is the refusal of the international oil companies to defy the...