Word: doubleday
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Dates: during 1930-1930
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...Work tried a plan similar to Life's but somewhat more amorphous: it "sponsored" an expression of "confidence" in and "deep gratitude" to President Hoover -a "unified and dramatic expression on the part of the nation's leaders." Over 5,000 letters signed by Editor Russell Doubleday were sent to business and professional men throughout the U. S., soliciting endorsements to a full-page newspaper advertisement to appear Jan. 2. Also solicited were contributions "not to exceed $100" to buy the space in as many papers as possible. Accompanying the appeal was an advance proof of the advertisement...
Next day Editor Doubleday declared emphatically that the plan had not been submitted to the White House; that World's Work was sole and spontaneous sponsor...
...idea for just such a testimonial to President Hoover was recently submitted by one Harold S. Ellms, then identified with Street & Finney advertising agency, to TIME and also to Review of Reviews. Both rejected it. Editor Doubleday had nothing to say of Adman Ellms. Said he: "It does not matter whose idea it was. It's entirely our own show...
...WOMAN WITH WHITE EYES-Mary Borden-Doubleday, Doran ($2).* Authoress Mary Borden, U. S.born, has lived many years in Europe. Like her heroine she married an Englishman, but her emotional pen, in spite of all temptations, refuses to be expatriate. You would never accuse the author of this undammed narrative of being a reticent British-woman...
CAKES AND ALE--Maugham (Doubleday Doran...