Word: doraemon
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Dates: during 2003-2003
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...many Japanese designers, collaboration also allows them to piggyback on the success of already established street brands. Japanese are even more attuned than Americans to the iconography of consumerism. This is, after all, an animation-crazed culture in which characters like Doraemon, Hello Kitty and Pikachu adorn everything from refrigerators to boxes of seaweed sprinkles. Consumers, especially the key youth segment, prefer splashing out on recognizable icons?an almost Pavlovian response to a society awash in symbolism. No surprise then, that one of the details that Takizawa is most proud of in his collaboration with Champion...