Word: donaton
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...year-old publishing industry, dot.com advertising has been a stay of execution for some and a heady reinforcement of the power of the printed word for others. "It's the greatest opportunity and the greatest threat," says Scott Donaton, editor of Advertising Age. At the Wall Street Journal, where dot.coms flock to woo potential investors, ad revenues jumped 32% in the third quarter. And it's not just industry chroniclers like Business Week and Fast Company that are enjoying the windfall. Periodicals from the Austin American-Statesman to Successful Farming are also getting...
...spots viciously attack advertising standbys--machismo, sex, telemarketing--with spots "approved" by "Dick," a faux "creative superstar." Sample: an older couple necking on a couch. The campaign, designed to reach the crucial twentysomething age bracket, has helped lift the brand's supermarket sales 12% since January. Says Scott Donaton, executive editor of Advertising Age: "Fallon likes to take the status quo and just shake the hell out of it." But being risky doesn't necessarily mean being effective. Fallon's work for McDonald's Arch Deluxe featured kids frowning at the prospect of an "adult" hamburger...