Word: directorates
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...market thus: "It's young, it's big, and it's getting bigger." Parts of it are well-educated and wealthy. The buying power of American Muslims alone is estimated at a hefty $170 billion annually. But with few exceptions, American marketers ignore them, says Ann Mack, JWT's director of trendspotting. "Muslims don't feel that brands are speaking to them," she says. "When we did the study, it was very difficult to find mainstream companies that were making significant programs geared toward the Muslim population...
...emphasis on choice and consumerism. The growing Muslim market is a sign of a newly confident Islamic identity - one based not on politics but on personal lifestyles. "Muslims will spend their money more readily on halal food and products than on political causes," says Zahed Amanullah, European managing director of the California-based Zabihah.com, an online guide to the global halal marketplace...
RESIGNED After authorizing the Air Force to buzz lower Manhattan for a photo op, Louis Caldera, 53, director of the White House Military Office, resigned...
...Reports from defector groups in Seoul are, to be sure, not always reliable. But the assumption that North Korea is ultimately willing to negotiate away its nuclear program will come under new scrutiny after today's test. Baek Seung-joo, director of the Security Strategy Research Center at the Korea Institute of Defense Analysis, acknowledges that North Korea appears to have advanced its nuclear program and that its "ultimate goal now is to be a full nuclear state." If that's true - and it's a big if - the outside world's diplomacy with Pyongyang will need to change, starting...
...Russian leadership is very apprehensive about what it sees as Western moves designed to tear Ukraine away from Russia," says Dmitry Trenin, director of the Carnegie Moscow Center, an independent think tank in Moscow. "Their central foreign policy goal is to create a power center around Russia. Any move by the West towards the former Soviet republics is seen as damaging Russia's interests...