Word: directives
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Dates: during 1940-1940
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Dealing with a mass market, Salesman Morgenthau has used advertising as his chief weapon. Until March 1938, about $450,000 a year was spent for magazine advertising, about $200,000 for posters and chasing prospects by direct mail. Since then direct mail has been used alone on a mailing list of 9,000,000 names. Cost: some $260,000 a year. Results: $1,000 of bond sales for every dollar of expense...
...deals with army adventures in the '80s. To his sources for these chapters Author Horgan pays just tribute: "How many novelists and draftsmen and scientists the Army contained in those days!" But if Horgan is adept at recreating action and atmosphere from records, he is no slouch at direct observation. If he can reconstruct the fortunes of a German family from one of the strange, castle-like old mansions to be found here & there in the Southwest, he can also-as he does in the best story of the book-write a penetrating tale of a modern high-school...
Although the origin of the light in the corona is unknown, Professor Menzel said that there is a direct relation between great upheavals in the sun's corona and the occurrence of magnetic storms on earth...
...line in the Pacific, which centers on Oahu, "the most formidable maritime fortress and naval outpost in the world," we are safe from the Land of the Rising Sun. In the words of Major Fielding Eliot, America's prolific number one military critic, "we can, if we have to, direct such an attack against Japan as will be a deadly threat to her security, while Japan cannot do the like...
...addition to studying the economic conditions in South America, the Summer School course planned by Economic Tours, Inc., will aim at improvement of relations between the Americas by direct contacts of individuals...