Word: directives
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Dates: during 1940-1940
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...shameful political job to perform. Revolutions and great defeats demand their scapegoats. Elected scapegoats, apparently in cold blood, were Generalissimo Maurice Gustave Gamelin, onetime Premiers Edouard Daladier, Paul Reynaud and Leon Blum, onetime Ministers Yvon Delbos, Georges Mandel, Cesar Campinchi, Guy La Chambre, Pierre Cot, and their direct & indirect collaborators. The men of Vichy apparently still had a little too much conscience to take the scapegoats' lives. The maximum sentence the Riom court may impose is life imprisonment. Although there is no appeal, Marshal Henri Philippe Petain, as Chief of State, has reserved for himself the right of pardon...
...easy task will be that of special Attorney General O. Cassagnau, who will direct the prosecution, because unless his aim is extremely accurate, the denunciations he will hurl at the defendants may spatter Petain's Defense Minister Generalissimo Maxime Weygand, who commanded the Army during those final disastrous weeks, or even Marshal Petain himself, who was Daladier's Ambassador to Spain, Reynaud's Vice Premier. There were indications last week that the trial, coinciding with the U. S. Presidential election, might also be used at Nazi insistence to smear Franklin Delano Roosevelt and his Ambassador William...
...secret is it that Lou Maxon got most of his big accounts by first soliciting only the nickel-and-dime end of their business: direct-mail advertising. The rest of the account followed. Today, word that Maxon's is doing a direct-mail campaign for another agency's client is enough to send shivers up and down that agency's spine. For Philadelphia's austere, venerable N. W. Ayer & Son, the shivers materialized last week. From Ayer, which handles the rest of Ford Motor Co.'s national advertising, (McCann-Erickson has the branch advertising...
Maxon learned the tricks of direct-mail copy with a small Detroit advertising agency before he started his own. His unaffected down-to-earth approach charmed manufacturers accustomed to the polished patter of big-city admen. When an exasperated Pittsburgh Plate Glass executive asked him what he would do first if he got the account, Maxon replied: "First thing I'd do would be to thank you profusely. Then I'd rush outside, throw my hat in the air and yell. Beyond that I haven't any idea...
...This is an urgent request. It is important that the National Theatre Conference have available without delay certain facts to submit to the national government. Please send to this office the names of those of your recent graduates who are qualified to direct plays and supervise dramatics in military training camps...