Word: dingdong
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Dates: during 2003-2003
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...Dingdong. Avon, the world's largest direct seller of beauty products, is calling on teens like Prickett to peddle Mark, a new line targeted at women ages 16 to 24. Remarkably, it's the first time in Avon's 117-year history that the $6 billion company has launched a major youth movement. Until now, the cosmetics giant's core customer has been 35 or older. "We want to capture a younger customer, bring in new reps and create a new global youth brand," says Deborah I. Fine, president of Avon Future, the division that's launching Mark...