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INCREASED commercialism and the appearance of open subsidizing of players are the most important trends in the current development of the nation's greatest amateur sports spectacle--at least that is the conclusion reached in the current March of Time on the screen, from which COLLEGIATE DIGEST presents these exclusive photos. Most important of the football subsidization developments was the now historic Atlanta meeting of the Southeastern Conference, at which Florida's President John J. Tigert presented and had approved his resolution that athletic ability be recognized as a determining factor in the allotment of student scholarships, loans and jobs...

Author: NO WRITER ATTRIBUTED | Title: Experiment with Open Subsidization | 11/7/1936 | See Source »

...major candidates and platforms were universally junked. The myth of his political power, long a potent factor in American campaigns, was never more devastatingly exploded, for it proved as impotent and soiled as the man around whom it hovered. Besides the end of the Hearst hypothesis, the Literary Digest and Farm Journal polls went into the discard, hurled from their crowing perches by the enormity of their failure. Their era is over, their place to be taken, perhaps, by Dr. Gallup and his attendant prophets...

Author: NO WRITER ATTRIBUTED | Title: POST MORTEM | 11/5/1936 | See Source »

...Literary Digest editor was interviewed at a late hour last night at the Transcript building. Asked to comment upon the returns, the editor merely shook his head sadly and stated crypticly, "It's astounding, simply astounding...

Author: NO WRITER ATTRIBUTED | Title: Digest Editor Comments | 11/4/1936 | See Source »

Regarded at first with kindly tolerance, Reader's Digest in the late 1920's became a source of alarm to publishers who wondered if its checks made up for its bang-up competition for readers' attention. So Edi tor Wallace quietly began to publish original articles, now pays $500 to $1,000 for such material. Most famed Reader's Digest original was " -and Sudden Death," by Joseph Chamberlain Furnas, which ap peared in August 1935, dramatized the slaughter of automobile casualties, was quoted far & wide, fathered many a horror-struck accident report in the Press...

Author: /time Magazine | Title: Press: Digest's Doings | 11/2/1936 | See Source »

...supply free articles to other magazines. According to FORTUNE, since the practice began a year-and-a-half ago. some 60 such articles have first been planted in magazines like Scribner's, Forum and Century, American Mercury, North American Review, Today The Rotarian. All Reader's Digest gets from this curious deal is the right to reprint what it had originally created. This maneuver indicates that, if necessary, Editor Wallace could furnish his large and loyal following with a readable publication without having recourse to the files of other magazines...

Author: /time Magazine | Title: Press: Digest's Doings | 11/2/1936 | See Source »

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