Word: diapered
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Dates: during 1990-1990
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...today. Men have faced warping changes in role models since the women's movement drove the strong, stoic John Wayne-type into the sunset. Replacing him was a new hero: the hollow-chested, sensitive, New Age man who bawls at Kodak commercials and handles a diaper the way Magic Johnson does a basketball. Enter Alan Alda...
Baby boomers are discovering that cloth diapers are not the hassle or expense they expected. A diaper service typically costs $11 a week, in contrast to about $15 for disposables. Safety pins and pinpricks are passe, since today's diapers can be slipped into cloth wraps that fasten with Velcro. "Everything is there for you," says Maureen Medway of Ringoes, N.J., who relies on a diaper service for her newborn son. "There's no reason not to use cloth...
...diaper-service revival began in the environmentally conscious Pacific Northwest, followed by California and the Northeast. The rest of the country is quickly catching up. Business is brisk at Diapers Unlimited of Kalamazoo, Mich., which is expanding its rural routes. So far, better-educated families have been the most likely to sign up with a service, while less informed parents have been slow to switch...
...Diaper services have been around since the 1930s, but were left high and dry with the introduction of disposables. When Procter & Gamble's Pampers appeared in 1961, disposables held only 1% of the market; today they account for 85% of the $3.5 billion diaper industry. "We were against the ropes in the '70s," recalls Nan Scott, president of Dy-Dee Wash in San Francisco. "A lot of companies went bankrupt. Now we're bouncing back...
Some disposable-diaper firms have tried to respond by introducing biodegradable diapers. But environmentalists insist that the new throwaways take up as much room in landfills as regular disposables and will degrade very slowly because of lack of oxygen and sunlight. Boasts John Shiffert, executive director of the National Association of Diaper Services: "We are the original curbside recylers. We're a natural solution to the problem of landfills...