Word: destructive
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Dates: during 1970-1979
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Chevrolet was also affected. In October, ads for the Chevelle SS 396, featuring a blazing red model with black stripes and racing-style hood pins, warned that "In ten seconds your resistance will self-destruct." But by November, the ads showed a similar model colored a muted gold, and the value-stressing headline was: "We built more car into the car." Chevy is also emphasizing comfort and resale value in its "big rider" campaign for the Impala...