Word: delorean
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Dates: during 1970-1970
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...destined to join the long list of others -textiles, radios, shoes, barber chairs -that can no longer freely and vigorously compete against lower wage foreign manufacturers. In July, imported cars captured an alltime high 15.6% of the nation's auto market. Last week Chevrolet Chief John Z. DeLorean observed that U.S. wage rates are 2.1 times as high as Germany's, 2.8 times Britain's and four times Japan's. Though wages abroad are leaping ahead faster in percentage terms than those in the U.S., American wages are so much higher to begin with that...
...secret for beating Volkswagen is quality," says Chevrolet General Manager John Z. DeLorean. Pinto and Vega offer newer styling and better handling characteristics than the Volkswagen. The cheaper Pinto reflects Ford's conviction that VW must also be met head-on in terms of price...
...GMini. G.M. may recoup in this market when it introduces a new small car this summer. The car, so far called the XP-887, was late in getting an official name. G.M. President Edward Cole wanted to call it the "Lynx," while Chevrolet's general manager, John Z. DeLorean, held out for "GMini." As of last week the final choice had not yet been made known...