Word: decals
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Dates: during 1952-1952
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Last week Decalcomaniac Knopf, who calls his product "painting by way of the printing press," offered a new plastic decal that looks like expensive wood. A dozen furniture makers already plan to use the new decals in their winter lines...
...President Knopf's first acts was to set up a laboratory to test new decals. When lizard shoes became the rage, Meyercord soon produced a decal that imitated the real article. Such innovations have expanded Meyercord's sales from $1,500,000 when Knopf took over to $9,300,000 last year, more than a third of the world's decal sales. Net profit rose from $106,139 to $356,500. So widely are his decals used by industry that Knopf thinks his sales are a business barometer, because "we know when tractors are selling like...