Word: daver
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...Being a minority woman and a foreigner in corporate America is a "double whammy," says Shernaz Daver. Raised in Bombay and educated at Stanford and Harvard, the 41-year-old high-tech marketing consultant struggled against stereotypes to gain access to boardrooms and executive offices at some of Silicon Valley's most prominent companies, including Sun Microsystems and Motorola...
...late 1980s, Daver was one of the first Indian women to enter technology marketing. Neither black nor white, she grew accustomed to being stared at and judged differently, despite wearing Western clothes and speaking flawless English. Today, the mother of two is still in a rarefied position as just one of a handful of Indian female executives nationwide...
...Motorola, she was the only woman handling PR for the company's microprocessor unit. Later, at Sun Microsystems, Daver worked closely with Sun's COO Ed Zander and helped position and brand the Solaris product line. Next, she became vice president of corporate communications and investor relations at gamemaker 3DO.After that, she served as vice president of marketing and investor relations at search pioneer Inktomi, acquired by Yahoo. At Inktomi, Daver helped build the company's marketing group, brand identity, and guided the company's public offering and buyout...
...foreigner who grew up without a television, one of Daver's biggest challenges was becoming fluent in U.S. culture and customs. So, to better relate to Americans, she spent countless hours watching re-runs of home-grown TV classics like "Leave It To Beaver," "Dallas," "Starsky and Hutch," "The Brady Bunch," and "Mash." From those shows, she learned about American language, slang, humor, and other pop-cultural references that she herself made use of to help break the ice and shoot the breeze with others in the dorms, and later, in corporate cafeterias...
...goal has always been, if you can make everybody comfortable around you, with you, then you can kind of get a whole lot done," says Daver. Still, she knows she must always try harder. Perhaps that's why, despite achieving the so-called traditional trappings of success in American society, Daver says, "I haven't ever believed I've made...