Word: daned
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...Madison Avenue sees it, the main campaign of Election Year 1964 will pit Doyle Dane Bernbach against Erwin Wasey, Ruthrauff & Ryan, Doyle Dane, the imaginative agency celebrated for its Volkswagen and El Al ads, has landed the prized account to merchandise Lyndon Johnson to the U.S. public; Erwin Wasey, whose accounts stretch from Gulf Oil to Olga Girdles, has edged out Leo Burnett, Inc. and several other eager contenders to win Barry Goldwater's business. Beyond those two, hundreds of agencies this year have gone into politics for pay - and just about every major candidate has engaged some advertising...
...chiefs of agencies that handle political accounts are often party faithful: Doyle Dane's William Bernbach is a devout Democrat, and Erwin Wasey's David B. Williams is a Republican regular. But many agencies are pragmatically bipartisan. Bobby Kennedy has placed the ad end of his New York campaign with Manhattan's Papert, Koenig, Lois because his advisers were impressed by its work for Republican Senator Jacob Javits...
...Dane at the Helm...
...Says another: "Our counters all have two sides. And we know which side our bread is buttered on." The campaign has also had an inside effect: Avis is trying harder. Before the first ad ran, executives of Avis and of its ad agency-Manhattan's bright, unorthodox Doyle Dane Bernbach-jointly lectured Avis employees in 300 cities to impress on counter girls and car attendants the need for that hard Avis try. They made employees fill out check lists that guard against empty gas tanks, dirty ashtrays and smudged mirrors, passed out "We try harder" lapel buttons...
...came from American Express 28 months ago, wears his button and a bright red Avis blazer just like any employee. He has breathed new life and spirit into Avis, increased its vehicle fleet from 16,600 to 36,000. He has even let himself be grist for Doyle Dane's productive mill. A recent ad revealed that he has no secretary and answers his own phone, suggested that anyone with a complaint call his number direct (area code 516, CH 8-9150). Townsend has since heard from about 400 people, last week made a San Francisco reservation...