Word: daned
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...massed names in eye-straining type, are sponsored by organizations that seem almost ritualistically to include the tag ad hoc in their titles, such as the Ad Hoc Committee of Veterans for Peace in Viet Nam. Many of them are prepared by advertising-agency volunteers, notably those from Doyle Dane Bernbach, who helped develop the disarmament ads sponsored by the National Committee for a Sane Nuclear Policy (SANE...
...Nice, sweet ads they were, which went unnoticed." To change that state of affairs, Lufthansa last November signed a $625,000 contract with Doyle Dane Bernbach, the Manhattan agency that had already done a superlative job of promoting West Germany's Volkswagen. The new account seemed right on the Bernbach ball. Says the agency's manager in West Germany, Joachim Schiirholz: "We felt we had to have something strong, a real shocker...
Unrelaxing. Neither Doyle Dane Bernbach nor Lufthansa seemed daunted by the growing furor until last week, when the eighth ad in the series was scheduled. It showed a Lufthansa pilot after a rigorous training run-through, and the copy read: "All Lufthansa pilots get put through this ordeal regularly . . . Naturally they can relax a little more in a flight simulator. But being Germans, naturally they don't. Have you ever seen a relaxed German?" The ad showed the Lufthansa pilot on the ground, enjoying a postflight cigarette, and the airline's board of directors ordered it killed...
...concerning the advertising strategy that should be employed by Hertz in the U.S." Madison Avenue speculation is that Ally will drop the ever familiar "Let Hertz put you in the driver's seat" theme. Some of his cur rent campaigns have clearly been influenced by soft-selling Doyle Dane Bernbach, which developed Avis' underdog* theme. Among Ally clients are Horn & Hardart ("no frills"), Tensor Lamp ("little me") and Volvo ("small but tough"). Ally, however, insists that he is an adherent of no particular school: "I intend to anticipate the next cycle and be a forerunner as Doyle Dane...
...daring Dane beat Denmark's state radio monopoly with Europe's first illegal maritime transmitter way back in 1958. He was copied by a handful of Swedes, Norwegians and Dutchmen, but it was left to the bold and buccaneering nation that fathered Sir Francis Drake and Captain Kidd to make pirate radios into big business and a national British pastime to boot. From creaky ferries, minesweepers, freighters and abandoned World War II antiaircraft towers just outside the three-mile limit, impudent stations such as Radio Caroline and Radio London blast out the siren songs of the Beatles...