Word: daileys
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Dates: during 1980-1980
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...selling. In the case of Carter and Reagan, the enthusiasm of their media masterminds is unbridled. Says Gerald Rafshoon, the former Atlanta adman who prepares Carter's commercials: "We've got the smartest guy in the race. We're going to play that up." Says Peter Dailey, on leave from his California ad agency to help Reagan: "He is one of the great communicators of his generation. Our only problem is how to get that warmth compressed into 30 seconds of television...
Even Reagan's TV expert Dailey cites studies showing that nearly a third of the commercial messages delivered over TV are misunderstood by viewers. "People aren't really intently listening," he says. "TV is a way to turn yourself off." Dailey recalls research showing that the electronic brain scan of a person watching TV is remarkably similar to that of the same person sleeping soundly...
...What's unusual is that most of the music will have been written before they shoot," he explains. "So I'm working closely with Francis on the story and on the development of the songs. It's a bastard musical in a way, not in the tradition of Dan Dailey and The Music...