Word: customizing
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Dates: during 1970-1970
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...Business. When U. Mass. Provost (now Chancellor) Oswald Tippo approached him about heading the ed school, Allen boldly "asked for everything." To his shock, he got virtual carte blanche−and has used it with characteristic gusto. Draping his portly form in custom-tailored African shirts and guzzling low-calorie colas, Dean Allen first set out to whip up a graduate school. Foundations and the Federal Government agreed with his goal, came up with nearly $4,000,000. Allen raised faculty salaries to as much as $33,000 a year, signed on historians and economists as well as education professors...
Racer's Edge. P. & T. charges a big-city station up to $25,000 for a "customized concept" and reel of round-the-clock jingles. A tiny coffeepot of a station that does not require the Moog Synthesizer or fancy arrangements may get its custom image for as little as $690, or perhaps a combination of cash and commercial time. P. & T. gets reimbursed by reselling those commercial minutes to such spot clients as Orkin pest control, Safeway supermarkets, or STP ("is the racer's edge...
...Japanese workingman is a strike-proof model of corporate dedication, the Japanese worker's wife is a plant manager's dream. Not only is she conditioned by custom and culture to accept second place to the company in her husband's eyes, but she also dutifully fills her home with all those electrical gadgets that are so important to Japan's economy. Now the faint stirring of Japanese-style Women's Lib and consumerism threatens to change her buying habits...
...Burger doubtless shared his predecessor's pleasure in the welcoming ceremony. But last term the ritual grew so popular that it involved 3,965 lawyers and typically consumed half an hour of every four-hour Supreme Court session. Last week the court decided to curb the century-old custom. Though lawyers may still appear personally, they will now be encouraged to apply by mail and receive their admission certificates from the postman, not the Chief Justice. The change will satisfy efficiency experts, but somehow it gives the whole enterprise the feel of a mail-order diploma mill...
...looks is part of the Gould effect. It is not so much that he seems so ordinary as that he seems so little like a star. His clothes, whether custom-made suits or crumpled fatigues, never quite fit; his hair could use a trim; and he can raise a heavy beard (as he is now doing) in a matter of days. In this era of the inescapable nude scene, Gould's ordinary and not especially well-cared-for proportions come as a blessed relief. For the average American male on a Saturday-night movie date, it was once a recurring...