Word: cuervo
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Dates: during 1970-1979
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...America; it was an Aztec tipple. Today its staunchest U.S. aficionados are in the West, where generations of visitors to Baja California have knocked back the musty-smelling liquor for a few cents a glass. It is no cheap shot north of the border; prized brands like José Cuervo 1800 and Sauza Conmemorativo sell for $10 to $11 a fifth. Nonetheless, at outlets such as Liquor Castle in Beverly Hills, which sells 20 cases a month, tequila sales are doubling every year. Says Owner Simon Levi: "Tequila outsells bourbon 5 to 1. I've been in the business...