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Word: cravings (lookup in dictionary) (lookup stats)
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Pierce and his team started with the assumption that animals, and young animals in particular, are adapted to crave high-calorie foods that are packed with fat and carbohydrates, the crucial biological fuel that rapidly growing juveniles need. Using classic Pavlovian conditioning techniques, Pierce trained his rats to associate low-calorie foods with a "diet" taste, and high-calorie foods with a different taste. So, when the rats were fed a high-calorie food that had been flavored with the diet taste, their brains assumed that their bodies were running low on calories. These animals then overate at their next...

Author: /time Magazine | Title: Do Diet Foods Lead to Weight Gain? | 8/8/2007 | See Source »

Maybe these characterizations are unfair. If so, these guys are truly fools. They are trading away something they crave (respectability) for something they have no conceivable use for (more money). They are not fools like the plutocrats who cursed the New Deal while it saved capitalism. American capitalism is in no danger. They are fools who, in search of dignity, give their gangs ludicrous Savile Row names like the Blackstone Group and the Carlyle Group. They plaster their real names on the walls of institutions dedicated to culture, health and other noble things, all in efforts to sanitize their money...

Author: /time Magazine | Title: Private-Equity Pigs | 7/19/2007 | See Source »

...Mann says. One hack he advocates is what he calls 10+2x5. Rather than starting work only to be sucked into time-wasting websites, set a timer for 10 minutes and focus exclusively on a task for that interval. Then give yourself two minutes for whatever frivolity you crave. Repeat that process five times, and you'll have gotten 50 productive minutes out of a work hour that typically yields much less...

Author: /time Magazine | Title: Hacking Toward Happiness | 6/21/2007 | See Source »

...ended and before they start draining the system's pension and health-care assets. That's bad news if you're looking forward to a kick-up-your-heels early retirement; the financial and cultural support for a purely leisure-filled later life is drying up. But if you crave opportunities for a flexible job that you will enjoy or volunteer work that makes use of your skills and speaks to your heart, then what's good for the federal budget may be good...

Author: /time Magazine | Title: Making Flexible Retirements Work | 5/10/2007 | See Source »

...neighbor. "It takes female friendship to another level. You're trusting another person to nurture your child," she says. And she adds that since she and her husband don't live near family, "it's also a way of building that village or community that a lot of us crave...

Author: /time Magazine | Title: Outsourcing Breast Milk | 4/19/2007 | See Source »

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