Word: craftiest
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Dates: during 1990-1999
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...were warned to beware of his "reality-distortion field"--Jobs drove Apple's engineers to build not just good but "insanely great" products that would "make a dent in the universe." He lured PepsiCo's designated heir to his Cupertino, Calif., headquarters with what may have been history's craftiest job pitch. "Do you want to spend the rest of your life selling sugared water," he asked John Sculley, "or do you want a chance to change the world...
Kathy Betts may not consider herself a Massachusetts miracle worker, but in discovering a way to balance the state's budget without raising taxes she solved a problem that has confounded the craftiest politicians. Betts, a part- time employee of the state's department of public welfare, spotted a new federal law that reimburses states providing hospital care for needy patients. The resulting Medicaid payments to Massachusetts will total $489 million, enough to erase the state's entire budget deficit -- with $39 million to spare. Governor William Weld plans to award Betts $10,000, which she will save...
...third and perhaps craftiest ploy of the tobacco industry has been to embrace the Constitution. Philip Morris has sponsored a high-profile media campaign to heap praise on the Bill of Rights. Send away to Philip Morris and they'll be glad to mail you a copy of the document that guarantees our precious democratic liberties...