Word: crackers
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Dates: during 1940-1949
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Standard's new catalytic cracking plant was dedicated last week with bunting, a band and speeches in Standard's vast and drafty old boiler shop at Bayway, N.J. Even as Standard's new president, Ralph W. Gallagher, spoke, the six-million-dollar "cat cracker" was running full blast, spewing forth a censored quantity of the basic ingredients for high-octane gasoline, TNT and synthetic rubber...
Powder That Pours. Standard's "cat cracker" improves on previous catalytic cracking. It functions with a minimum of moving parts (only pumps and blowers), manpower (eight men)-and without pause. In the past various catalysts*-usually porous, claylike materials-have been used to help break up the complex hydrocarbon compounds and recombine them into more usable form. Catalytic cracking, with various catalysts and conditions of use, can be controlled to a far greater degree than the older thermal cracking, in which reactions are produced by high temperatures and pressure. But coke (carbon) is by the nature of the reaction...
Standard Oilmen are proud of their "cat cracker" because it is the first to operate continuously. Instead of passing oil vapors through a catalytic bed or chamber, as in older devices, the process uses a powdered catalyst so fine that it acts like a liquid, is carried along by the very vapors it cracks. As a powder, the catalyst exposes the maximum surface to the reaction...
Standard's Bayway "cat cracker" is the first of its kind on the Eastern seaboard and the first to be publicized. Two others, proving the process, have been hot at work for months. Some 33 continuous-process "cat crackers" are scheduled, only a few of which will be operated by Standard itself...
...Chicago's least-known citizens is short, silver-haired Charles Arthur Tilt, 65, who lives in a swanky Gold Coast apartment, is an expert yachtsman, golfer and skeetshooter, is the owner of a cannon-cracker temper. He is also founder, mainspring and president of smart Diamond T Motor Car Co., which last week estimated its 1942 sales 125% over last year to a record $100,000,000. Diamond T had just announced nine months' profits up 45% to $1,063,000-quite a contrast to the 34% drop in the combined profits of competitors, Mack Trucks and Yellow...