Word: cowboying
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...most active spokesmen for the Lord in the U.S. are a pretty, 42-year-old woman and her cinema-famed husband who rarely travel on their tours without a $50,000 wardrobe. Movie Cowboy Roy Rogers and his wife Dale Evans top the bill at rodeos and circus stops across the country, where they put across a spiritual appeal that sends pistol-packing eight-year-olds off to Sunday school and their moist-eyed parents off to church. With their famed palomino horse, Trigger, they turn out a half-hour television show each week into which they are injecting more...
...writing may be honest and reverent." A day-to-day account of about eight months of 1954, Dale's Diary is a warmly written series of letters to God dealing with the minutiae of the half-enchanted, half-commercial public-private life personifying an American folk myth-the Cowboy. The six children have to be hustled off to school, the washing machine must be fixed, travel is an endless series of personal appearances, interviews, awards. Trigger walks four flights upstairs and shakes a bridle-full of daffodils over the ailing Roy to cheer him. And God is always there...
...Cowboy Cinemactor Gene Autry galloped into Houston recently to whoop up the city's annual livestock show and rodeo. One day between performances, ol' Gene, ever alert to evil deeds on the screen, dozed off in his dressing room. While he snored, two small boys sneaked in, played with his pistols, tramped around in his fancy boots, finally slipped $112 out of Autry's diamond-studded, Texas-Ranger-badge money clip. Collared by cops, the little villains were hustled back to Autry, who awoke to drawl: "Well, I'll be doggone!" How had the lads hornswoggled...
Open Up Your Heart (Cowboy Church Sunday School; Decca). "Smilers never lose and frowners never win," is the moral of this spellbinder, and a splendid group of really mean-sounding little boys gives it the ride it so richly deserves...
...example, was able to buy 20,000 shares in Minute Maid stock for 10? a share in return for singing on the company's radio programs (the stock later sold for $15). Since then he has gone on to many other fields, including electronic tape recorders. Such cowboy stars as Roy Rogers, Gene Autry and Hopalong Cassidy have set up their own corporations to license some 300 manufacturers who want to use the actors' names on products. In return the stars get either an equity in the company or straight cash on royalties, which in any event...