Word: core
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...from Titleist, dominates the golf-ball market, but worthy competition has emerged. Bridgestone's Tour B330 ($54 a dozen) has a seamless cover that limits swirling in the air, while the paper-thin cover of the Srixon Z-UR ($55) allows for a bigger elastic core, giving the ball more distance...
...first problems Allard had to solve was what the new Xbox would look like. It's not a trivial question. The old Xbox is large and forbidding, a matte black and poisonous green plastic crate the size of a VCR. Perfect for hard-core gamers, maybe, but if Microsoft wanted to grow its audience, Allard knew the new Xbox had to look kinder and gentler. The goal was a design that was welcoming but not wimpy, that snagged the soccer moms and NASCAR dads and Britney girls--without losing the Halo boys...
...course, war gamers aren't what really occupies Gates. He has them already. (Note to the hard-core faithful: the next version of Halo will not, repeat not, be ready in time for the launch of Xbox 360. It will be part of the all-important second wave next spring. "It's perfect," Gates says, radiant with bloodlust. "The day Sony launches [the new PlayStation], and they walk right into Halo 3." Microsoft is expected to announce that Xbox 360 will play Halo 2 and other Xbox games.) But there's still a significant demographic that for some reason doesn...
Sony, whose PlayStation 2 dominates the U.S. market, has the most to lose in this battle. PS2 has contributed 40% to 60% of Sony's operating profits over the past several years. With Sony's core electronics business cratering and no obvious successor to the Spider-Man franchise in its entertainment pipeline, Microsoft's renewed assault on this bedrock business could not have come at a worse moment...
...other kinds of couch potatoes. According to a comprehensive survey by the Entertainment Software Association (ESA--whose members, of course, want you to think video games are wholesome), gamers spend an average of 23 hours a week volunteering and going to church, concerts, museums and other cultural events. Hard-core gamers who play 11 hours a week or more spend even more time out in the cultural world (34 hours)."Anyone who still thinks gamers are single-minded loafers is living in a fantasy world," says Doug Lowenstein, president of the ESA. We're all Peter Pans now--and that...