Word: cooling
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With industry buzz calling it “the year of the blockbuster,” it’s got to be pretty cool. I mean, honestly—last year’s Hollywood offerings like The Day After Tomorrow, Shrek 2, I, Robot, and Catwoman were way too arty. It’s good that Hollywood will finally be returning to films with extravagant budgets, whiz-bang special effects, Tom Cruise, and aliens. It’s about time...
...that Foer--it's one syllable, "like the number four"--isn't funny and charming, because he is. But there's something deeply, essentially earnest about him. Gone are the bow ties: he dresses to disappear, in a gray sweater and blue jeans. He is neither hip nor cool. Skinny and delicately handsome, he looks even younger than he is. He doesn't go out. He is a vegetarian...
...just gained collective recognition as a Boston landmark; people were finally as accustomed to talking about the FleetCenter as they had been talking about the Boston Garden. Yet now Fleet’s name has been usurped in an awkward attempt to inspire brand loyalty for a new, less-cool sounding company...
Rather than Pixar's popping pastels or the warm browns favored by DreamWorks in Antz and Shrek, Robots goes for a color scheme that is cool, muted, instantly aged. Director Chris Wedge wants the eye to concentrate on the gags he and his writers (including veteran comedy craftsmen Lowell Ganz and Babaloo Mandel) have stuffed into the film, like the glancing mention of a woman whose "dream is to end world rust." This will keep adults amused while the kids focus on Robot City's highway system, which is like a theme park designed by Rube Goldberg...
...that was only Stage 1. When the dotcoms started going bust, Ideo adapted its business model. Instead of cool products, Kelley began to focus on processes--like streamlining admission into hospitals or new ways to stock supermarket shelves. Ideo transformed itself into a highly unconventional business consultancy--taking clients on bizarre field trips or making them dress up as customers--that spread the gospel of design thinking to corporate America. The CEO of Procter & Gamble, for instance, was once sent shopping in San Francisco's low-rent Mission District, while top executives from Kraft were taken to the traffic-control...