Word: cooling
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...toothpaste, has just named 5-year-old Cuban-born girl Enya Martinez its new ?Crest Kid,? the all-American advertising icon represented in the 1950s by kids drawn by Norman Rockwell. "For anyone under 30," says Gary Bassell, head of the Bravo Group, a Hispanic agency, "it ain't cool to be white anymore." Which makes it all the more important for advertisers to figure out what kinds of branding will work-and which will...
...century equivalent. The fourth season introduces Glenn Close as the new captain of the precinct, which allows new viewers to discover story lines and departmental politics along with her. While star Michael Chiklis garners all the awards hardware, The Shield boasts one of TV's best ensembles, including the cool, controlled C.C.H. Pounder as the straight-arrow detective (and would-be captain) whom Close has outmaneuvered...
...cool thing about this digital scare-scape is how fidelity to Miller's vision liberated Rodriguez and the cast. Everyone has a great time playing it hard and fast. For all its astronomical body count, Sin City is brazenly, thrillingly alive. --By Richard Corliss
...dawned on me early that that sort of scene just isn’t my definition of hip. And I realized something deeper. Being cool is just about believing you are. That’s why the labels that come with those clubs are so important to their members and hangers-on. It’s a way of saying “I belong somewhere. I have friends. I have a social life. Hey, look at me! I matter...
Remember when lists used to be cool? Before VH1 cancelled all its original programming, hired a cadre of faux celebrities and hack comedians, and became the network for the acutely time warped...