Word: consumerized
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Earnest Elmo Calkins, 63, famed advertising expert, retired as president of Calkins & Holden, Inc. ''because I have become so deaf that I cannot properly perform the duties of an advertising agent, the most important of which is contact with clients." Mr. Calkins won the Edward Bok gold medal...
A large school of economic thought scoffed instalment buying in 1928, blamed it for the catastrophe of 1929, foretold its speedy annihilation. But no annihilation has come about; instalment selling has withstood Depression well. Although purchases of all goods, especially those which may be bought "on time," have dropped, and...
Said he: "People who have analyzed the relation of finance companies to general business will see how largely they have contributed to lessen the Depression. They have made available larger amounts of consumer credit to support industry operating on the mass production basis. Mass production calls for mass credit."
Executive offices of Nabisco are in their big factory adjoining New York Central's West Side tracks. Here President Lowry may look into the engineering department (which fills part of two stories of the building), may also watch the busy bakers baking. And in the art department he may see...
Governor Roosevelt acclaimed the execution of his Power policy as a great victory for the consuming public. He insisted it would bring "more and cheaper electricity into the homes of the State, into the small shops and small industries, into the farms and the flats." His investigating commission, however, had...