Word: consumerized
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All this adds up to a. tidy, theoretical 400,000-bbl. surplus over domestic demand under rationing. But: Eastern fuel-oil stocks must be built up (in winter demand goes well above the annual average) and military demands will probably soar. The difference between rationed consumer demand and maximum foreseeable...
The U.S. problem was: What is bedrock? How deep can the civilian economy be cut without damaging war production? WPB has estimated that some $56 billion of goods and services (almost 50% under last year's consumer goods boom) is the least that the U.S. needs. But no estimate...
The fight against inflation has begun belatedly and has only begun. The ranks of labor and the farm bloc have not been split, but only temporarily subdued, by the presidential directive, and they may yet help turn the tide towards inflation. Congress did its inflationary bit with the Debt Extension...
The inflationary gap is not a price or wage increase; it is the real value difference between consumer purchasing power and consumer goods and services left to be purchased when most productive resources have been diverted to building up the war machine. The gap is the root of the price...
Printers' Ink has thus described the Book-of-the-Month Club: "An interesting advertising success story. . . . The selection committee, or Editorial Board, . . . in a way is a consumer jury that passes on the quality of [the] merchandise. . . . Circulation has to be constantly maintained. . . . This situation calls for a continual...