Word: consumerization
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Dates: during 2000-2000
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"She sets a good example for girls who want to be teachers in higher education," said Katie E. Scott '03, who is currently enrolled in Schor's lecture Women's Studies 132, "Shop 'Til You Drop: Gender and Class in Consumer Society."
Those who want to make it to Round 2 had better hope Santa is good to them. Even before a single retail site burst online, America had too many retail stores. By 2000, it also had too many e-tail stores. Result: shuttered sites, struggling shops and shredded profits across...
And the moral of this story is: Americans are inherently consumer animals. Doesn't really seem like a revelation, does it? Try telling that to the two most talked-about men in the nation today, those ne'er-do-well Presidential candidates. Both Al Gore '69 and George W. Bush...
But the prize for "best packaging of a candidate" must be awarded to Ralph Nader (Gore supporters, get out the voodoo dolls), whose huge success (comparatively speaking) can undoubtedly be ascribed to his ability to tap into the aggregate pre-existing consumer consciousness by mimicking ads from Mastercard and Monster.com...
"It's a tough industry," Melinda Miller, ISC's publicity manager, explains. "It is a disappointment, but it is the nature of the industry. Mahaffey's case was not unusual. Consumers have to do their homework." She says that of the 5,324 clients the company represented from 1997 to...